How Froog works
A smarter way to grocery shop
Build your grocery list
Add items using natural language. Type 'organic milk', 'chicken breast 2lb', or 'tide pods' and we understand what you need. No barcodes, no exact product names required.
We search 9 retailers in real-time
Froog scrapes live product pages from Amazon, Walmart, Kroger, Target, and 5 Canadian retailers. We find matching products and pull their actual current prices — not cached affiliate data.
Smart optimization finds the cheapest option
Our algorithm considers every combination: per-item prices, shipping costs, free-shipping thresholds, and your store memberships (Prime, Walmart+, etc.). It finds the cheapest way to buy your cart, whether that's splitting across stores or buying everything from one place.
You buy directly from the stores
Froog is a comparison tool, not a storefront. We link you straight to each product page so you can add items to your real cart at each retailer.