Stop Overpaying for Groceries

Grocery prices vary wildly between stores. A gallon of milk at Kroger might cost $4.79, while the same item is $6.29 at Target. Multiply that across a full weekly cart and you could be leaving $20–40 on the table every single week.

Froog fixes that.

How It Works

1. Build your cart. Add items to your Froog cart just like any shopping list. Type a product name and we search for it across all supported retailers.

2. We compare prices. Froog fetches live prices from 9 major retailers in real time. No stale data, no guessing.

3. Optimize. Our algorithm evaluates every possible way to buy your cart. It considers item prices, shipping costs, free-shipping thresholds, and your store memberships to find the lowest total cost. That might mean splitting across stores, or it might mean buying everything from one place.

4. Shop directly. Froog is a comparison tool, not a marketplace. We link you straight to the product pages so you buy directly from each retailer.

Supported Retailers

We currently support 9 major grocery retailers across the US and Canada.

United States

• Amazon
• Walmart
• Kroger
• Target

Canada

• Amazon.ca
• Walmart.ca
• Loblaws
• Metro
• Sobeys

Free vs Pro

The free tier gives you everything you need to get started. Most people won't need more than this:

• Up to 3 carts
• 10 items per cart
• All 9 retailers
• Full cart optimization
• Amazon Prime, Walmart+, and other membership support

If you hit the limits, Pro ($4.99/month) removes them:

• Unlimited carts and items
• Priority price refresh
• Faster optimization

Get Started

Create your free account and start saving on your next grocery run. Already have a cart in mind? Check out our tips for maximizing your savings.